Good web design is not just about having visually beautiful pages and winning awards. It’s all about the experience your users will encounter once they get there. Are you a business owner who wants to generate new sales and leads? Below are 5 rules that can help you improve your website’s performance.
It’s best to avoid stock photos. Stock images are usually the go-to images of those who are just starting out, and those who are operating on a strict budget. If this is the only choice, then pick images thoroughly. Make sure the photos suit your business and brand well.
Your website’s layout must support your content. It exists in order to achieve your business goals–achieving more leads and sales.
So, your logo has some strong colors? Then, pull them out, and utilize them as highlights instead of using them at the base of your website. Just because your business logo is red and black doesn’t mean that your website should also be of that color.
Calls To Action
Call-to-action buttons must sit at the very paths of your visitors. Have you tried putting yours above the fold? When placed strategically in prominent positions, they can grab more attention from your audiences.
Utilize Font Size to Indicate Significance
All of your text content shouldn’t be of the same size. If all of them are of the same color and size, then your important messages will get lost in translation. Master visual hierarchy.